The Tulip Partnership is a small (but perfectly formed) strategic brand consultancy. We use consumer insight to help our clients solve problems and grasp opportunities.
We pride ourselves on our commercial understanding, but what genuinely makes us different is our understanding of real people – what motivates them, what bothers them – and what brands need to do to play a greater role in their lives. Some of our projects come from big clients that we’ve worked with for a number of years, such as Tesco, Lexus and the Ritz-Carlton Group of hotels.
Some from smaller clients who are trying to ‘get to the next level’. Our recent favourites include Yeo Valley and Charlie Bigham’s Ready Meals. A lot of our best stuff is done for clients who are just starting out (though most of this is done under NDA, so we can’t really talk about it). And we’re also pretty good at working with other agencies whose skills complement our own, such as our friends at eatbigfish and Big Fish (yes, we know… interesting fish theme developing there).